Archive for the ‘Viral Marketing’ Category
What Do Snakes And A Chicken Have To Do With Viral Marketing?
January 15th, 2010 | 
Author: 
Daryl Campbell asked:
With mass communication being achievable with just the click of a mouse, the internet has become the worldwide marketplace. That is why most advertisers believe that viral marketing is the most effective way to get customers to buy your product. As Tom Kinnear, executive director of the Zell Lurie Institute for Entrepreneurial Studies at the University of Michigan tells Forbes.com, “It [viral marketing] can be referred to as word-of-mouth on steroids.”
The movie Snakes on a Plane is a good example. While the film did not do so hot at the box office it got a huge amount of buzz when people started writing songs and creating videos based on the title. When the media picked up on it, word of mouth for Snakes on a Plane took off like wildfire. This required no effort from the filmmakers after their initial advertising push. That is the essence of good viral marketing.
You may not have a movie studio or Samuel L. Jackson to help you out but there are ways you can adapt viral marketing to your internet business.
The Fun Page
If you are a serious marketer, and you do not have enough funding for a major advertisement, this is one of the best techniques that you can use. Make a page on your site with funny or interesting videos or images, or even create a mini game that is focused on your product. Be sure to include a tell a friend link to ensure that your fun page gets circulated. Creativity is the key. If your fun page is cool enough, you can be sure that you will get more hits for to your website.
Kind of Weird
Remember the Subservient Chicken? Burger King created a webpage that contained a video camera with a command line below it. On the site, you just typed what you wanted the subservient chicken to do, and voila, the chicken did it. People were born curious. If you have some idea in your head, do it. The Subservient Chicken became so popular that people forwarded the links to their friends, and all Burger King had to do was to maintain the website. The downside is this strategy might create bad publicity but as the old saying goes, bad publicity is still publicity.
Email Forward
Create a message with funny pictures or a video, and then send it to your friends or list of subscribers. If it is funny enough, you can be sure that this little message will reach a lot of people. Remember that the images or video should contain at least a brand logo or a website address. The best thing that you can do here is to include your name on the video itself, like for example a guy wearing a t-shirt with your brand name on it, or a bunch of funny pictures dealing with your products. Most forwarded e-mails are viral marketing strategies. In this technique, you can always be sure that your e-mails are going to be opened, because they came from the friends of the e-mail owner.
Free is Good
Most people search the internet with free as one of their keywords. Free stuff can boost the popularity of your website. There are a lot of items out there that you can give out for free. Creating a downloadable Flash game is one of the most used today. But of course, you should make it interesting, and make the people think that without this free stuff on their desktop, they’re missing out a lot.
Viral marketing may not answer all of your promotional needs, but it will surely help you in creating a buzz. It is cheap, easy and very effective. What viral marketing does so brilliantly is fuel our irresistible urge to tell somebody about a good experience. It is hard to find any advertising better than that.
With mass communication being achievable with just the click of a mouse, the internet has become the worldwide marketplace. That is why most advertisers believe that viral marketing is the most effective way to get customers to buy your product. As Tom Kinnear, executive director of the Zell Lurie Institute for Entrepreneurial Studies at the University of Michigan tells Forbes.com, “It [viral marketing] can be referred to as word-of-mouth on steroids.”
The movie Snakes on a Plane is a good example. While the film did not do so hot at the box office it got a huge amount of buzz when people started writing songs and creating videos based on the title. When the media picked up on it, word of mouth for Snakes on a Plane took off like wildfire. This required no effort from the filmmakers after their initial advertising push. That is the essence of good viral marketing.
You may not have a movie studio or Samuel L. Jackson to help you out but there are ways you can adapt viral marketing to your internet business.
The Fun Page
If you are a serious marketer, and you do not have enough funding for a major advertisement, this is one of the best techniques that you can use. Make a page on your site with funny or interesting videos or images, or even create a mini game that is focused on your product. Be sure to include a tell a friend link to ensure that your fun page gets circulated. Creativity is the key. If your fun page is cool enough, you can be sure that you will get more hits for to your website.
Kind of Weird
Remember the Subservient Chicken? Burger King created a webpage that contained a video camera with a command line below it. On the site, you just typed what you wanted the subservient chicken to do, and voila, the chicken did it. People were born curious. If you have some idea in your head, do it. The Subservient Chicken became so popular that people forwarded the links to their friends, and all Burger King had to do was to maintain the website. The downside is this strategy might create bad publicity but as the old saying goes, bad publicity is still publicity.
Email Forward
Create a message with funny pictures or a video, and then send it to your friends or list of subscribers. If it is funny enough, you can be sure that this little message will reach a lot of people. Remember that the images or video should contain at least a brand logo or a website address. The best thing that you can do here is to include your name on the video itself, like for example a guy wearing a t-shirt with your brand name on it, or a bunch of funny pictures dealing with your products. Most forwarded e-mails are viral marketing strategies. In this technique, you can always be sure that your e-mails are going to be opened, because they came from the friends of the e-mail owner.
Free is Good
Most people search the internet with free as one of their keywords. Free stuff can boost the popularity of your website. There are a lot of items out there that you can give out for free. Creating a downloadable Flash game is one of the most used today. But of course, you should make it interesting, and make the people think that without this free stuff on their desktop, they’re missing out a lot.
Viral marketing may not answer all of your promotional needs, but it will surely help you in creating a buzz. It is cheap, easy and very effective. What viral marketing does so brilliantly is fuel our irresistible urge to tell somebody about a good experience. It is hard to find any advertising better than that.
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How to Talk to a Guy You Like – 6 Things You Need to Avoid
Sarah Nichols asked:
You can’t expect the guy you like to just walk up to you and talk. You need to find ways on how to talk to a guy you like on your own. However, in the process of thinking how to do it, there are few things that you should keep in mind. These are the things that you need to avoid.
If you want to know how to talk to a guy you like, don’t do the following:
1 – Don’t act weird. Guys always **** it when girls play mind games. Let’s face it. Guys are not really into weird things. Instead, be lively and direct. If you want to talk, just talk period.
2 – Don’t avoid them the next time you meet. After your initial contact, granted that you were funny and lively, show him that you are still the same person. If you avoid him, he will be confused about the signals.
3 – Don’t talk about your past relationships. Unless you want to bore your guy to death and unless you want to send him away faster than he came, you might as well keep your past inside your closet.
4 – Don’t pretend to be someone you are not. If you are normally crazy-like then act like it. A guy who is truly interested will accept you as you are.
5 – Don’t ask him out for a date too soon. Asking him out can wait. Remember that you are still strangers to each other therefore you don’t want to surprise him with your aggressiveness.
6 – Don’t be impatient. A few conversations with him will not get him to chase you immediately. Give him time to get to know you better. Guys will appreciate if you do this.
How to talk to a guy you like is all about playing the right cards. Who knows you will connect and eventually start out dating him in the end?
It may not be easy to talk to a guy you like. Certainly, it can even be embarrassing. But if you know all about how guys act inside their private world and how they behave in the dating game, you will have the advantage. Make the most of what you have by learning a few tricks you could use in order to succeed in love. Get a hold of such information at http://www.freewebs.com/catchandkeephim/
You can’t expect the guy you like to just walk up to you and talk. You need to find ways on how to talk to a guy you like on your own. However, in the process of thinking how to do it, there are few things that you should keep in mind. These are the things that you need to avoid.
If you want to know how to talk to a guy you like, don’t do the following:
1 – Don’t act weird. Guys always **** it when girls play mind games. Let’s face it. Guys are not really into weird things. Instead, be lively and direct. If you want to talk, just talk period.
2 – Don’t avoid them the next time you meet. After your initial contact, granted that you were funny and lively, show him that you are still the same person. If you avoid him, he will be confused about the signals.
3 – Don’t talk about your past relationships. Unless you want to bore your guy to death and unless you want to send him away faster than he came, you might as well keep your past inside your closet.
4 – Don’t pretend to be someone you are not. If you are normally crazy-like then act like it. A guy who is truly interested will accept you as you are.
5 – Don’t ask him out for a date too soon. Asking him out can wait. Remember that you are still strangers to each other therefore you don’t want to surprise him with your aggressiveness.
6 – Don’t be impatient. A few conversations with him will not get him to chase you immediately. Give him time to get to know you better. Guys will appreciate if you do this.
How to talk to a guy you like is all about playing the right cards. Who knows you will connect and eventually start out dating him in the end?
It may not be easy to talk to a guy you like. Certainly, it can even be embarrassing. But if you know all about how guys act inside their private world and how they behave in the dating game, you will have the advantage. Make the most of what you have by learning a few tricks you could use in order to succeed in love. Get a hold of such information at http://www.freewebs.com/catchandkeephim/
Weird Sells: Get noticed on the Internet
Mark Thompson asked:
What is weird?, well in the 21st century it’s getting more and more difficult to define what is weird and what isn’t . According to the dictionary one definition is “Of a strikingly odd or unusual character; strange”. Surely that isn’t enough any more? A quick look at eBay and you will find hundreds of items that would comply with that definition. Toast with faces on it, Glass jars containing Ghosts and numerous examples of weird and wacky objects, (well weird and wacky according to the people who have submitted them.) The sheer number of them should preclude them from being classed as Weird. Mainstream Newspapers now have pages of weird news and no shortage of people willing to appear on them. The nightly news no longer finishes with heart warming local story it finishes with some weird local happening Weird is big news.
It seems that weird and bizarre are now mainstream and are considered marketing tools or a gateway to 15 minutes of fame. In earlier centuries the highlight of the year was the visit of a circus or a fair and their cast of weird and wonderful characters and creatures. Queues would form outside the tents as people waited to see the latest freaks and bizarre sights. The Internet is the modern equivalent of the Freak Show and with a bit of planning and preparation you can use this desire for the weird and wacky to promote your site or your company.
Viral marketing is the key to your success, Find something that people will find funny and amusing and want to show their friends and you are halfway there. Some recent examples are the plumbers van that had a ***** body painted on door so that it looked like a ***** person was driving. The photograph traveled from inbox to inbox each time the name of the company was seen along with the URL of their site , it was picked up by local newspapers and local TV and the work flooded in (sorry for the pun!).
It doesn’t take a big budget just a big imagination, Find something weird, photograph it watermark the photograph and place it on your site take some anti leeching precautions to stop people copying it and send the link out, visit a few forums and place the link in your signature, pass the photo to some of the many sites specializing in weird soon you will have a stream of traffic to your site.
There is no difference from the Internet to the freak shows of the 19th and 20th Centuries except that this time the freaks are on the outside of the tent!
What is weird?, well in the 21st century it’s getting more and more difficult to define what is weird and what isn’t . According to the dictionary one definition is “Of a strikingly odd or unusual character; strange”. Surely that isn’t enough any more? A quick look at eBay and you will find hundreds of items that would comply with that definition. Toast with faces on it, Glass jars containing Ghosts and numerous examples of weird and wacky objects, (well weird and wacky according to the people who have submitted them.) The sheer number of them should preclude them from being classed as Weird. Mainstream Newspapers now have pages of weird news and no shortage of people willing to appear on them. The nightly news no longer finishes with heart warming local story it finishes with some weird local happening Weird is big news.
It seems that weird and bizarre are now mainstream and are considered marketing tools or a gateway to 15 minutes of fame. In earlier centuries the highlight of the year was the visit of a circus or a fair and their cast of weird and wonderful characters and creatures. Queues would form outside the tents as people waited to see the latest freaks and bizarre sights. The Internet is the modern equivalent of the Freak Show and with a bit of planning and preparation you can use this desire for the weird and wacky to promote your site or your company.
Viral marketing is the key to your success, Find something that people will find funny and amusing and want to show their friends and you are halfway there. Some recent examples are the plumbers van that had a ***** body painted on door so that it looked like a ***** person was driving. The photograph traveled from inbox to inbox each time the name of the company was seen along with the URL of their site , it was picked up by local newspapers and local TV and the work flooded in (sorry for the pun!).
It doesn’t take a big budget just a big imagination, Find something weird, photograph it watermark the photograph and place it on your site take some anti leeching precautions to stop people copying it and send the link out, visit a few forums and place the link in your signature, pass the photo to some of the many sites specializing in weird soon you will have a stream of traffic to your site.
There is no difference from the Internet to the freak shows of the 19th and 20th Centuries except that this time the freaks are on the outside of the tent!