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Here are some fitness boot camp marketing strategies that will increase your online presence using search engine keywords. Have fun with it and reach clients you couldn’t reach any other way.

I was looking over my stats recently and I began to think about something. What do you do when you’re at the very top already? Everyone tells you that you’re going to need to rank for certain keywords, like personal trainer, fitness, weight loss, and body building – for your local city. But what do you do once you’ve managed that? A lot of people start looking for synonyms, or start trying to rank for keywords that are totally unrelated. However, the fitness boot camp marketing tips here will tell you something completely different.

Before you start trying to use this method, you’re going to already need a number one rank for your top ten to twenty keywords. Ideally, you ought to have multiple listings on the first page of Google. I almost always ask clients about how they first found me. After all, referrals are my biggest source of clients after marketing online, and learning who the referrals are can make a big difference. Online marketing isn’t so clearcut. About half my clients are directly looking for local fitness solutions. They get to my site through a bunch of different methods, including organic searches, adwords, etc.

Believe it or not, the other 50% aren’t looking for anything related to fitness. That’s the weird thing I found out recently. These people just stumble on the site, read it all the way through, and find out that they really want to get into better shape. A lot of them haven’t even considered the training option before. They might have thought about it once or twice, but assumed that only rich people can get personal trainers. With the way things are marketed by most people, I don’t blame them. We all know the economy is kind of lousy these days – it’s easy to assume you can’t afford a trainer.

Today, I found out that one of my top search results was actually “flying monkeys Newport” How’s that for strange? Most of the time, I don’t care who gets to my site unless they end up being a client. But the fascinating thing is that this person actually did convert. I’d asked the client how they got to my page and what they ended up reading. They started out with an article, went through the conversion page, and got in touch with me.

There are a few other really weird keywords I’ve gotten business out of, too. For instance, I’m currently number one for the phrase “Irvine cabinets.” I’ve also ranked well for “anytime fitness cost” – a keyword I never even tried for, “best doughnuts Newport,” “Irvine snow December 9th,” and “I want to be fashionable.” I ranked for “Irvine News” a little bit ago, and I still get a lot of searches for that.

So what’s the lesson here? If you’re going to dominate your local niche, you need to be the authority for your area – on everything! It takes a little effort, but you’ll end up increasing the chances of local people giving you business. It takes a little effort, but it’s totally worth it in the long run.

Tip #1: Write about what you know

Visitors to your blog are only interested in your blog if your blog has interesting content.  Do you stay intrigued in a website if the content is boring?  And what better way to make content more exciting than to add content about a topic you know?  If you know a lot about motorcycles, start a block about it.  Topics can include changing the carburetor or redoing the chrome on the headlights.  If the topic is something you know, your writing will flow more naturally and hence read more naturally to visitors.  The content will also be more informative and intelligent. 

Tip #2 – Stay on topic

Using the motorcycles, your blog should not stray from motorcycle related issues.  Do not start talking about the latest real estate news or golf carts.  Talk strictly about motorcycle topics.  Google AdSense parses the keywords in your blog and uses those keywords to place ads on your blog that are relevant to the content.  The aim is to get visitors to click those ads.  You want motorcycle readers to click ads on motorcycle topics.  Cross topics, such as mixing motorcycle content with real estate and golf carts will result in ads that cover all three or public service ads that pay nothing.  Keeping the topic centric on one topic will result in relevant ads.

Tip #3: Quantity over quality?

This may seem counterintuitive.  You want visitors to be interested in your site because the content is great.  So quality is important, right?  But, in order to get visitors, the quantity of content should be large meaning more keywords detected by search engines, which translates to higher spots in search results, right?  Well, yes, they are both right.  The ideal situation is a lot of high quality content.  Although this is not entirely possible all the time, you must have a high quantity of content on your blog because the more content means the more searchable material from search engines.  There is a balance that must be met.

Tip #4: Recycle

No news is good news.  No news really means nothing new to post on your blog.  You do not necessarily need to keep posting new content.  That is the perfect circumstance, but there is also a lot of information available on almost every topic ever written on the Internet.  Taking that content, rewording it and posting it on your blog is recycling.  It is not actually new content, just recycling old content and making it look new.  That takes some writing skill but can be learned after practice.  That way, you blog will have the appearance of new material and hopefully keep your visitors coming into the future.

Tip #5: Post on a regular schedule.

Our posts have a schedule written on them, usually an “updated every week” bulletin.  And guess what?  We stick to it.  There may not always be new content for such a posting schedule, so you can use the recycling idea.  While a weekly schedule is hard to keep (everyone has a family), when you stick to a schedule, visitors can really on updated blog content, and they will return more frequently to your blog, increasing the likelihood of an AdSense click.

Tip #6: Be clear and simple

This is more of a know you audience concept.  If talking about motorcycles, using motorcycle jargon is okay.  Make your content understandable.  Use easy to understand words, and make the format user friendly.  You are talking to a large and varied audience, and it should not require an advanced engineering degree from MIT to read a blog.  We have seen highly intelligent people be confused over blogs that contain simple topics because the blog was written in a confusing manner, overly wordy, or weirdly formatted.  The goal is to get a click, and having a confusing blog will ensure visitors/clickers will not return.

Tip #7: Keywords, keywords, keywords

Google parses through the blog’s content to not only find relevant ads to put on the blog but also to rank the blog in its search results.  If your blog is about motorcycle repair, the keyword set “motorcycle repair” should be mentioned at minimum three times every blog post.  Google will see the density of those keywords and associate your blog with motorcycle repair sites and include the blog with other motorcycle repair sites or blog when returning search results.  This will drive traffic to your blog.

Tip #8: Check your blog for spelling and grammatical errors

All modern word processing software include spell checkers.  Many blog sites, including Blogger.com and WordPress.com , also have spell checkers.  We admit that we are not the best spellers, but considering the availability of spell checking tools, there is no reason to have misspelled words on your blog.  Checking for grammar may be more difficult, but if you have questions, copy your blog into a word processing program and run a grammar checker.  Then repost the grammatically correct blog.  Having bad spelling and poor grammar shows a lack of care for your blog and, quite honestly, stupidity.  No one wants to read a blog laden with misspelling and poor grammar.

Tip #9: Multiple blogs

Publishing multiple blogs increasing visitor traffic and AdSense clicks.  You do not want to post multiple blogs using the same exact content, but you can publish multiple blogs using recycled content.  However, your multiple blogs of the same content should not be on the same blogging site.  Publish one on Blogger.com and another on WordPress.com.  Publish a third to another blogging site.  And, include a link in each blog to the others.  It will increase backlinks to your site, therefore increasing page rank, as well as traffic.

Tip #10: Why should I come back?

Getting one visitor to your site is great.  Getting two visitors even better.  Getting those two visitors to come back is excellent.  You want repeat visitors, because they are more likely to spread the news about your blog, increasing traffic.  What does it take to get repeat traffic?  How about an RSS feed?  Or another subscription list?  It takes a combination of the tips mentioned above as well as utilizing other methods mentioned on this site to drive traffic to your blog.  Traffic is the only way to get clicks on your AdSense ads, and you want traffic.

For more information, please visit:

www.adsensetipssite.com

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